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An Introduction to Business Marketing

An essential two day course designed to meet the needs of smaller businesses that need to review their marketing strategy as well as Marketing Managers from larger organisations wishing to update their strategic plans. The course is about strategic planning enabling delegates to get the most of available marketing budgets. Throughout the day you will also cover gap analysis, targeting and segmentation. Also included in the day will be the elements of marketing mix, planning tools and you will gain a good understanding of how to maximise the use of your website using tried and tested methods.

Selling Skills for Customer Service Professionals

This course has been specifically designed for those who deal with customers over the phone you will be given techniques that will enable you to take customer services to the next level by simply going the extra mile whist delivering the best possible service. Throughout the day you will be taught how to cross sell and suggest other value added services or products, increasing company profitably. You will definitely leave the programme with a new attitude towards the sales aspect of a customer services role and the subsequent skills needed to be successful in cross selling and objection handling.

Telephone Techniques

This one day workshop is a highly practical day for frontline staff wanting to improve their telephone and communication techniques. In today’s climate most organisations use the telephone as the key mode to communicate to its customers. An immediate impression of your whole organisation can be formed on the quality of just one call. This course looks at and reviews best practice at each stage of the call, as well building confidence and respect of the customers. Throughout the course you will also be given techniques to deal with difficult customers professionally and efficiently…

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